Marketing

Should I Be Worried About Compliance?

by richard
Posted on August 11, 2020
0 Comments
in Business, Compliance, Marketing, Operations

If you’ve ever worked in marketing, you’ve almost definitely heard of compliance, but you may not be getting the full story. In short, compliance is all about protection. It’s about protecting your customers from misunderstandings about the products and services you provide, but it’s also about protecting you from potentially serious legal action from government[...]

by richard
Posted on August 4, 2020
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in Business, Management, Marketing, Operations

Today, our focus is going to be on how to use key metrics as well as sales funnels to make your offer, product, or brand attractive to affiliates. When you imagine affiliates, think of them as independent, for-hire media buyers; they help your offer acquire more customers, sell more units, etc. for a predetermined fee.[...]

Reciprocal marketing includes every tactic in which two businesses promote each other’s products or content, gaining a mutual benefit of new sales. Other terms used to describe this are co-marketing, joint marketing, or co-promotion. One of the most profitable ways we accomplish this is on a CPA (pay per sale) basis. We pay a set[...]

by richard
Posted on June 2, 2020
0 Comments
in Business, Marketing, Technology, Uncategorized

I get asked by our clients all the time: What should I use? A video sales letter (VSL) or a text sales letter (TSL)? Which do you think works the best? I am going to share with you exactly what I shared with our clients. I’m going to give you my personal opinion/preference, and then[...]

by richard
Posted on April 25, 2020
0 Comments
in Business, Compliance, Management, Marketing

In this Shockwave Solutions podcast episode, we’re joined by Damon Wright & Ryan Poteet of Gordon Rees Scully Mansukhani as we help navigate tons of compliance topics from Price Gouging during COVID-19 and FDA/FTC complaints to better ways to navigate marketing claims without landing in jail or spending massive amounts on legal fees. Stick around[...]

by shockwavesolutionsllc_t26rxq
Posted on March 30, 2020
1 Comment
in Business, Management, Marketing, Seo Online

Suddenly, we are all thinking about our health, the health of our families, and the health of our businesses. We’re anxious -understandably so -about what the future holds. Most of us may even be considering pulling back on our marketing campaigns or ad spend. For some types of business, that makes perfect sense. But for[...]

by richard
Posted on March 19, 2020
2 Comments
in Business, Customer Service, Management, Marketing

As governments and public health officials across the globe work to slow the spread of the Coronavirus, nearly everyone is feeling the impact. While some countries are on complete lockdown, other countries are carrying -or at least trying to carry -business as usual. It comes as no surprise that the digital marketing world has felt[...]

Should I Be Worried About Compliance?

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