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Customer Retention Problems? How To Fix or Improve It

Most businesses put all their energy into getting customers but completely drop the ball on keeping them. They celebrate a...

Operational Mastery: Why Efficient Operations Are Your Competitive Edge

I. Introduction In the bustling arena of the direct response industry, there’s a truth I’ve come to recognize through every...

Financial Acumen: The Interplay of Finance in Direct Response Success

I. Introduction Financial Acumen: Your Secret Superpower! Have you ever thought about what truly fuels a business’s rocket ride to...

Customer Support Essentials: Building Trust with Every Interaction

Introduction As I sit here, surrounded by the buzzing energy of direct response marketing – an industry that’s always on...

Email Strategies: Harnessing the Power of Direct Response Emails

Introduction In the dynamic realm of digital marketing, some might find it surprising that one of our most venerable tools...

Scaling Your Business: When to Hire

When's the right time to start hiring? Emma Rainville breaks down how to make the decision to hire...

5 Things to Know Before Starting in Direct Response

So, you want to get into Direct Response - here's what you need to know...

How to Run Effective Team Meetings

We have all been in a meeting that was a complete and total waste of our time. They either drag...

These five things will help you stay on track while attending Conferences and Masterminds

By Emma Rainville I have to be honest with you, I’ve been having a hard time this year keeping up...

When Testing Goes Wrong (And How to Keep Control)

Getting split tests right is essential for any direct response entrepreneur - here's where tests go wrong....

A/A Testing – Why You Need It

This post describes what A/A testing is and how it’s different from A/B testing. It also outlines why A/A testing...

Spain, Gratitude, and Growth

As Emma gets ready to travel back to the US, a reflection on why taking a step back can be...

Why One Ad Doesn’t Suit Every Platform

This post discusses why one ad won’t work on every platform, as well as the unique features of each advertising...

Do You Need an App?

Building an app may seem like a natural next step for your business - but is it really worth it?...

How Long Should Your VSL be?

This post discusses how long your direct response VSL should be in order to maximize conversions. It also shares the...

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