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The Most Forgotten Metrics (And Why You Shouldn’t Overlook Them)

By Richard Parkin Whether you’re analyzing data for optimization or putting together performance reports, you’re probably looking at a defined, unchanging set of metrics. Consistency is vital, but it can stop you from getting the full picture. In this blog, we’re exploring some frequently missed metrics and exploring what they can tell you about your[...]

by richard
Posted on October 13, 2020
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in Business, Customer Service, Marketing, Seo Online, Technology

Building accessible websites doesn’t just help out your visitors – it’s becoming an increasingly significant factor for organic rankings, as well as a potential way to decrease PPC costs and improve your profits. In this blog, we’re exploring what digital accessibility means, why it’s becoming so crucial for modern businesses, and how it can benefit[...]

By Richard Parkin Split testing your emails is an essential part of optimizing your profits, and it’s a lot simpler than it may seem at first. This blog is all about implementing the most effective possible email split testing approach, covering basic setup and more advanced optimization options. As the name suggests, split testing emails[...]

by richard
Posted on September 29, 2020
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in Business, Company Culture, Customer Service, Marketing

By Richard Parkin You know how important social media can be for your business – and you’ve probably seen what happens when social media marketing goes wrong. In this guide, I’ll be taking you through some of the most critical takeaways I’ve gained after years of social media management, showing you exactly how to avoid[...]

Author: Richard Parkin So, your PPC account is profitable, you’ve got a great range of ads running, and you’re beating the competition – what’s next? This blog explores five often-overlooked and incredibly effective ways to make your PPC even more profitable in an impressively short time. PPC is one of the most versatile marketing channels[...]

No matter how developed your organic marketing is, technical SEO can seem incredibly daunting, even from the name. Most people have absolutely no idea where to begin with technical SEO, missing out on the very real advantages it brings. However, it doesn’t have to be this way. There’s certainly a lot of complicated factors to[...]

Building SOPs (Standard Operating Procedures) is an important part of running your business smoothly. However, it’s not just about getting SOPs written – you’ve got to make sure that they’re accurate, useful, up to date, and easy to understand. Whether they cover internal processes, marketing, or anything else, SOPs explain exactly how to carry out[...]

Whether it’s PPC, email, or social, you’re missing out on serious profit potential if you’re not running retargeting across your campaigns. Not sure how to get started with retargeting, or want to know how to take your performance to the next level? You’re in the right place. So, first question: what is retargeting? In short,[...]

As the cliche goes, these are uncertain times. Along with the impact on day-to-day life, there’s still a great deal to understand about how the COVID pandemic has and will affect businesses of every kind, even several months in. Digital marketing is, on many levels, an industry built around the ability to see results quickly.[...]

by richard
Posted on August 18, 2020
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in Business, Compliance, Entrepreneurship, Operations, Technology

By Richard Parkin Offering free eBooks is an effective way to capture emails, engage visitors, and drive profitability to an all-new level – when done right. You’re not going to get the best possible results by just setting up giveaways and leaving them running – you’ve got to chase down success with eBooks, just like[...]

Author: richard

The Most Forgotten Metrics (And Why You Shouldn’t Overlook Them)

Why Website Accessibility Counts

Are You Testing Your Emails?

Avoiding a Toxic Social Presence

What Is Your PPC Approach Missing?

Getting Started with Technical SEO in Just 10 Minutes

Why SOP Quality is Critical

How to Effectively Use Retargeting

Understanding the Impact of Covid on Digital Marketing

Building Effective eBook Giveaways

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