Spain, Gratitude, and Growth
As Emma gets ready to travel back to the US, a reflection on why taking a step back can be the most productive step you can take
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Why One Ad Doesn’t Suit Every Platform
This post discusses why one ad won’t work on every platform, as well as the unique features of each advertising platform so you can maximize your conversions.
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Do You Need an App?
Building an app may seem like a natural next step for your business - but is it really worth it?
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How Long Should Your VSL be?
This post discusses how long your direct response VSL should be in order to maximize conversions. It also shares the 7 key elements of successful VSL marketing–no matter how long your video is.
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How to Split Test Your CTAs for Great Conversion Rates
This post outlines the best practices for direct response entrepreneurs to split test their CTAs for more conversions.
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Great Copy Made Simple
By Emma Rainville Without the right copywriter, the quality of your offer just doesn’t matter. If that sounds harsh, too bad – it’s the truth. People aren’t going to convince themselves to buy your offer. Your copy needs to do that. It needs to give them a story they can connect to, something that convinces[...]
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8 Ways to Fight Burnout as an Entrepreneur
This post outlines 8 creative ways that entrepreneurs can beat burnout and motivate themselves/their team in the process.
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7 Reasons Why We Use Google Drive
This post offers a review of Google Drive, including the 7 main reasons why it’s the preferred tool by millions of people and businesses (including us).
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Why You Need Trust Icons
This post outlines the different types of trust icons to include in your sales funnel. It also describes why trust icons are so important for your business, and how you can use them to your advantage in 2022.
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When, How, and Why to Update Your SOPs
This post describes standard operating procedures from start to finish. In the process, readers will understand why SOPs are so important, and when/how to update them in order to promote continued growth.
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