Technology

When Testing Goes Wrong (And How to Keep Control)

by richard
Posted on July 29, 2022
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in Business, Direct Response, Marketing, Operations, Technology

Getting split tests right is essential for any direct response entrepreneur - here's where tests go wrong.

This post describes what A/A testing is and how it’s different from A/B testing. It also outlines why A/A testing is essential to getting reliable data and knowing what’s working in your funnel.

Building an app may seem like a natural next step for your business - but is it really worth it?

by richard
Posted on June 7, 2022
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in Business, Marketing, Operations, Technology

This post outlines the best practices for direct response entrepreneurs to split test their CTAs for more conversions.

by richard
Posted on May 17, 2022
0 Comments
in Business, Marketing, Operations, Technology

This post offers a review of Google Drive, including the 7 main reasons why it’s the preferred tool by millions of people and businesses (including us).

This post outlines the different types of trust icons to include in your sales funnel. It also describes why trust icons are so important for your business, and how you can use them to your advantage in 2022.