What to Expect from eCommerce in 2022
How is eCommerce set to change in 2022? Here's how you can expect the market to change across the next 12 months.
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Improving Your Blog’s SEO Potential
Your blog can be an incredibly effective tool for SEO, letting you build keyword-optimized content without compromising...
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Does Google Understand Your Website?
By Richard Parkin Getting your site ranked well by Google (and other search engines) is crucial if you want to bring in organic traffic. However, with search engines getting more complex year after year, most companies end up missing out – here’s how to ensure that you’ve got the basic setup correct. This blog isn’t[...]
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What Makes a Landing Page Successful?
By Richard Parkin The quality of your landing pages really decides how successful your site is. As one of the earliest points of contact between you and potential customers, you need to be sure that your landing pages are fully optimized. That said, knowing exactly how to build a great landing page is often not[...]
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The Most Forgotten Metrics (And Why You Shouldn’t Overlook Them)
By Richard Parkin Whether you’re analyzing data for optimization or putting together performance reports, you’re probably looking at a defined, unchanging set of metrics. Consistency is vital, but it can stop you from getting the full picture. In this blog, we’re exploring some frequently missed metrics and exploring what they can tell you about your[...]
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Why Website Accessibility Counts
Building accessible websites doesn’t just help out your visitors – it’s becoming an increasingly significant factor for organic rankings, as well as a potential way to decrease PPC costs and improve your profits. In this blog, we’re exploring what digital accessibility means, why it’s becoming so crucial for modern businesses, and how it can benefit[...]
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Getting Started with Technical SEO in Just 10 Minutes
No matter how developed your organic marketing is, technical SEO can seem incredibly daunting, even from the name. Most people have absolutely no idea where to begin with technical SEO, missing out on the very real advantages it brings. However, it doesn’t have to be this way. There’s certainly a lot of complicated factors to[...]
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Five Reasons to Step on the Gas Instead of the Breaks
Suddenly, we are all thinking about our health, the health of our families, and the health of our businesses. We’re anxious -understandably so -about what the future holds. Most of us may even be considering pulling back on our marketing campaigns or ad spend. For some types of business, that makes perfect sense. But for[...]
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