Keeping Pace with Market Trends
How can business owners stay on top of market trends? 5 moves you need to make...
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Masterminds: Are They Really Worth the Money?
Is attending a mastermind the right step for your professional development? Here's why the answer may be yes...
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What You Should Ask Before Starting a Business Relationship
Business relationships are like marriages in many ways - here's what you need to ask to make sure yours works...
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High-Risk Merchant Accounts: Everything You Need To Know
Being classed as a 'high-risk' business isn't the end - here's how to still get great merchant accounts...
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The Hidden Cost of Chargebacks
Chargebacks can almost single-handedly derail a company’s profitability - here's how to fight back...
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Can Automation Ever Work?
Automation – critical tech upgrade or an overhyped way to miss out on sales? It’s a major debate for...
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What is Influencer Marketing?
By Richard Parkin One of the biggest buzzwords in modern digital marketing is ‘influencers’. But what exactly does ‘influencer’ mean? What does influencer marketing look like – and how well does it work? Strictly speaking, influencer marketing just means having a well-known figure endorse the product or service you’re selling. When it’s put like that,[...]
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How to Use Bid Adjustments Effectively
One size rarely fits all in marketing, and PPC is no exception. In fact, PPC’s purely digital nature makes it one of the most flexible marketing options available. That’s a major opportunity, letting you sculpt a wholly customized marketing approach. At the same time, it can be quite overwhelming, particularly if you’re exploring PPC for[...]
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Why SOP Quality is Critical
Building SOPs (Standard Operating Procedures) is an important part of running your business smoothly. However, it’s not just about getting SOPs written – you’ve got to make sure that they’re accurate, useful, up to date, and easy to understand. Whether they cover internal processes, marketing, or anything else, SOPs explain exactly how to carry out[...]
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Understanding the Impact of Covid on Digital Marketing
As the cliche goes, these are uncertain times. Along with the impact on day-to-day life, there’s still a great deal to understand about how the COVID pandemic has and will affect businesses of every kind, even several months in. Digital marketing is, on many levels, an industry built around the ability to see results quickly.[...]
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