High-Risk Merchant Accounts: Everything You Need To Know
Being classed as a 'high-risk' business isn't the end - here's how to still get great merchant accounts...
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Why SOP Quality is Critical
Building SOPs (Standard Operating Procedures) is an important part of running your business smoothly. However, it’s not just about getting SOPs written – you’ve got to make sure that they’re accurate, useful, up to date, and easy to understand. Whether they cover internal processes, marketing, or anything else, SOPs explain exactly how to carry out[...]
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The Guide To Gaining & Growing Affiliates Interest!
Today, our focus is going to be on how to use key metrics as well as sales funnels to make your offer, product, or brand attractive to affiliates. When you imagine affiliates, think of them as independent, for-hire media buyers; they help your offer acquire more customers, sell more units, etc. for a predetermined fee.[...]
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Learn How to Choose a Manufacturing Partner for Your Business
When starting a direct response business, most entrepreneurs tend to focus on optimizing their websites and validating product value propositions. These are certainly crucial tasks, and it’s a big part of what I do as a marketer. But all too often, they are prioritized at the expense of other vital tasks for e-commerce stores and[...]
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The Importance of The Customer Experience
Can you think of one company whose goal isn’t to acquire massive success? With so many different elements to factor in when ensuring the success of a company – such as great prices, a great product, or niche-specific marketing strategy, customer experience – I’ve found many company leaders are asking Shockwave: “Which is the most[...]
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In a World Where You Could Be Anyone, Be…
Are you where you need to be? If the answer isn’t yes, maybe you should take a hard look at what you should be putting out into the world so that you get there. I often hear people complain that they are not making enough money, that they don’t get enough respect, or don’t have[...]
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4 Tools to Help Your Team Get Organized
No time is a bad time to work on how to stay organized at work. By leveraging your leadership, you can guide the rest of your team toward being more organized. As a result, employees will spend less time looking for what they need to work on and more time actually working. To help team[...]
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6 Ways to Run an Effective Conference Call
Conference calls are a fact of life. When a conference call goes well, it scores points for convenience and efficiency. But when a conference call goes off the rails, it’s a waste of time and resources. It’s up to the person who initiates the call to understand how to have a good team meeting, and[...]
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Compliance: Who Cares?
In this Shockwave Solutions podcast episode, we’re joined by Damon Wright & Ryan Poteet of Gordon Rees Scully Mansukhani as we help navigate tons of compliance topics from Price Gouging during COVID-19 and FDA/FTC complaints to better ways to navigate marketing claims without landing in jail or spending massive amounts on legal fees. Stick around[...]
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Five Reasons to Step on the Gas Instead of the Breaks
Suddenly, we are all thinking about our health, the health of our families, and the health of our businesses. We’re anxious -understandably so -about what the future holds. Most of us may even be considering pulling back on our marketing campaigns or ad spend. For some types of business, that makes perfect sense. But for[...]
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