The Importance of Disclosure
Accurate, comprehensive disclosure is absolutely essential for Direct Response marketers - here's what you need to know
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Why Congress Is Pressuring Trial Offers
Understanding the rapidly-changing regulations and requirements around marketing is vital for Direct Response success.
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FTC Warnings: Should Supplement Sellers Be Worried?
Why a recent FTC press release has the industry worried - and what you need to do about it
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Building Effective eBook Giveaways
By Richard Parkin Offering free eBooks is an effective way to capture emails, engage visitors, and drive profitability to an all-new level – when done right. You’re not going to get the best possible results by just setting up giveaways and leaving them running – you’ve got to chase down success with eBooks, just like[...]
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Should I Be Worried About Compliance?
If you’ve ever worked in marketing, you’ve almost definitely heard of compliance, but you may not be getting the full story. In short, compliance is all about protection. It’s about protecting your customers from misunderstandings about the products and services you provide, but it’s also about protecting you from potentially serious legal action from government[...]
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Compliance: Who Cares?
In this Shockwave Solutions podcast episode, we’re joined by Damon Wright & Ryan Poteet of Gordon Rees Scully Mansukhani as we help navigate tons of compliance topics from Price Gouging during COVID-19 and FDA/FTC complaints to better ways to navigate marketing claims without landing in jail or spending massive amounts on legal fees. Stick around[...]
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