Most of your marketing is only speaking to 25% of your customer’s brain.
Ever wondered why messaging fails even when your product is solid and your copy looks clean? Here’s the brutal truth: most marketing only speaks to 25% of your customer’s brain.
In this episode, Nick Verge breaks down why even “good” messaging fails to convert and the massive psychological blind spot 99% of marketers and founders never fix.
“They’re checking the logic box, but ignoring the unconscious, the psychic, and the somatic.”
Here’s the truth: if your copy is only hitting the logical layer then you’re leaving 3X conversion potential on the table.
We break it down in the episode
The Psychology Behind Why Messaging Fails (And How to Fix It)
Nick unpacks Carl Jung’s breakdown of the ego into four drivers:
Conscious (Logic)
Unconscious (Identity + Symbols)
Psychic (Mental Frequency)
Somatic (Feeling State)
Most founders hit the logical layer. Maybe emotional, if they’re above average.
But the offers that scale from $60K/month to $400K+? They hit all four.
Real-world case: Nick helped reposition the offer for “Beyond Driven,” a program originally targeting addicts. The pivot? Speak to functional, high-performing addicts—guys doing 7-9 figures, whose real pain wasn’t addiction… it was losing their marriage, their kids, and control of their inner world.
How Deeper Research Solves Why Messaging Fails
Here’s what Nick does differently: he doesn’t just read reviews or scrape Reddit.
Why Messaging Fails When You Lead With Logic Instead of Feeling
Quick Fixes for Why Messaging Fails
Research your audience’s emotional pain points
Dig deeper than what they say. Find what they feel.
Rewrite your messaging in their language
Speak like your market. Not like a marketer.
Inject urgency naturally
Skip the fake scarcity. Create real consequence.
Test small. Optimize fast.
Don’t overhaul your funnel. Run micro tests with clear hypotheses.
The Bottom Line:
If your messaging isn’t scaling, it’s because you’re only talking to a slice of the ego.
The money isn’t in the product. It’s in your depth of understanding of the customer.
Want to see the exact cheat sheet Nick uses with high-growth clients?
Get the Psychological Triggers Cheat Sheet at https://specialopspodcast.com/visionary-vault